Resume & Skills

EDUCATION 

Syracuse University, Syracuse, NY Master of Science in Communications, Concentration in Media Management – December 2022, GPA: 3.9

Columbus State University, Columbus, GA Bachelor of Arts in English, Concentration in Creative Writing – December 2018 GPA: 4.0, Summa Cum Laude | President’s List | Chapter President, Sigma Tau Delta
Recipient of the Student of Excellence Award in the Department of English Study Abroad Program – The Oxford Shakespeare Experience, Oxford, England – Summer 2018

SKILLS

Technical skills: Proficient in Adobe Creative Cloud, HubSpot, Constant Contact, MailChimp, Cision, Agility PR, Google Analytics, Canva, Figma, WordPress. Transferable skills: Leadership, creativity, content creation, copywriting, editing, project management, strategic planning, adaptability, collaboration, and written and verbal communication.

PROFESSIONAL EXPERIENCE

Wizehire
Lead Communications Strategist, December 2023 – June 2024

• Led external marketing communications efforts, including pitching and outreach, scheduling interviews, monitoring press and analytics, publishing press releases, responding to inquiries and opportunities, measuring metrics and KPIs, and maintaining Wizehire’s database of reporters and outlets.

• Developed engaging, strategic content to build awareness and relationships with customers, prospects, and the general public.

• Spearheaded the development of the Wizehire newsroom landing page, overseeing all aspects of the project from concept to completion, including research, creating assets, and cross-collaborating with UX designers and development team.

• Secured an average of 600 syndications and media placements per press release in target publications, including Yahoo!, AP, Market Watch, Benzinga, Morningstar, Seeking Alpha, Hotel Management, HR Tech Cube, HR Tech Series, and more. 

• Maintained an average SOV of 10% and 93% positive sentiment quarter over quarter.  

• Worked closely with stakeholders from various teams, including Executive, Content, Product Marketing, Partnerships, and Design, to create content and collaborate on full-scale announcements. 

• Assisted with internal communications tasks including collaborating with stakeholders to develop and distribute employee newsletter, assisting team members from the organization in social media or communications-related projects, and educating team members around communications best practices.

• Managed social media channels, including developing strategies, planning and scheduling content, writing captions, researching the latest trends and industry insights, measuring and collecting metrics monthly and quarterly, monitoring/social listening, managing employee competitions/advocacy, and responding to mentions, comments, or inquiries.

• Maintained an average engagement rate on target social media channels, including 1.5% on LinkedIn, 0.63% on Instagram, and 0.25% on Facebook.

• Collaborated with the Content team to boost organic blog traffic up 50% year over year (May 2023 vs May 2024) by writing SEO optimized content and blogs. 

• Additional responsibilities included monitoring and responding to reviews; interviewing external partners for content pieces; proofing articles, blogs, and various other content pieces for quality assessment; writing concise and user-friendly copy with clear messaging and effective calls-to-action that drove conversions; keyword research; SEO; collaborating with Content team to develop, research, and publish data stories and reports. 

Wizehire
Communications Strategist, July 2022 – December 2023

• Supported communication strategy and efforts, including PR, brand, and internal communications projects with Communications team and external agency. 

• Coordinated with Head of Communications, CEO, and agency to produce content featured in the Wall Street Journal, Essence, Market Watch, GoBankingRates, Small Business Currents, HRDive, HR.com, and industry-specific outlets.  

• Conducted deep analysis of PR tools and agencies, onboarding with Agility PR and saving the Marketing department $156,000 annually.

• Launched LinkedIn monthly newsletter with an average engagement rate of 2.63% and gained over 75k subscribers in less than six months. 

• Collaborated with the Content team to produce content, including proofing and copyediting 3-4 pieces of content per week.

• Developed an updated press kit for a rebrand and worked closely with an agency and the executive team to collect bios, headshots, and testimonials.

• Maintained 56% combined total growth increase on targeted social media channels (Facebook, Instagram, LinkedIn) in 2023.

The Miale Team at Keller Williams 
Marketing Specialist, June 2020 – July 2022

• Responsibilities included directing marketing and communication strategies and functions such as social media, branding, campaign development and execution, content creation, writing and distributing press releases, conceptualizing and creating marketing collateral, and collaborating in event planning and execution.

• Worked closely with the CEO and COO to measure metrics, set strategic business goals for the company, and create and prep presentations for quarterly meetings.

• Led development and execution of a company-wide rebrand and new website launch. Managed all aspects, including developing and implementing creative brand assets across new website design, social media, internal team portal/intranet, and all marketing collateral. 

• Developed email marketing newsletter campaigns for a database of 20,000 +. Oversaw all aspects of the newsletter campaign from creative development to campaign deployment, ensuring all emails are launched on brand as scheduled. Avg open rate: 29%; Avg click rate: 8%

• Supported the sales team in daily functions and managed the execution and creation of print and digital content to assist the sales team in reaching their target audiences.

• Improved follower growth by 31% on Instagram since June 2020, averaging 1.6% engagement rate; 95.3% growth on Facebook since June 2020, averaging 0.46% engagement rate; ,1800% growth on LinkedIn since June 2020, 2.4% engagement rate, 200% growth on Twitter since June 2020, 1.9% engagement rate. 

• Created The Miale Team’s Quarterly Report, a comprehensive quarterly digital magazine highlighting current real estate market stats and trends, featured properties, original articles, client spotlights, and the team’s community involvement.

Foresite MSP Marketing Specialist, June 2019 – March 2020 

• Served as Interim Director of Marketing for three months. Worked closely with executives to leverage market research to develop strategic approaches for client acquisition. 

• Collaborated with the sales team to coordinate and execute successful marketing collateral to drive revenue and increase sales opportunities. Led an external SEO firm to develop and implement optimized content to improve SEO rankings. 

• Managed the creation, development, and execution of high-quality digital marketing campaigns across all social media channels, including email and paid advertising. Maintained content management systems and marketing lists of over 2,000 clients and leads. 

• Co-led an initiative to refocus the business and grow brand awareness by creating new collateral, managing website development, and increasing social media presence with an above-average engagement rate of 4.2%. 

Columbus State University
The Carson McCullers Center for Writers and Musicians, Assistant to the Director, May 2017 – June 2019 

• Managed social media channels and developed creative, market-specific campaigns using social media, email, quarterly newsletters, and printed media ads for a non-profit arts organization. Launched an Instagram marketing strategy to create a greater online presence. 

• Helped coordinate readings and student events. Served as the liaison between the organization, university relations, visiting writers and artists, and other contacts.